Organic Beef Market 2023 Outlook By Product, Trends and Forecast To 2024-2032

Organic Beef Market Valuation – 2024-2031

Rising consumption of organic products globally is propelling the adoption of Organic Beef. The growing number of health and environment-conscious people is the major factor driving the market size to surpass USD 10.45 Billion in 2023 to reach a valuation of around USD 17.29 Billion by 2031.

In addition to this, increased consumption of organic meat products has contributed to the easy availability by retail chains of organic beef meat spurring up the adoption of Organic Beef. The increasing consumer awareness and preference for organic foods has fueled the change in preference for organic beef meat due to related health benefits enabling the market to grow at a CAGR of 6.5% from 2024 to 2031.

Organic Beef Market: Definition/ Overview

Organic beef refers to beef produced from cattle that are raised according to organic farming principles and standards. These standards typically include regulations regarding the animals’ diet, living conditions, medication use, and overall management practices.

Organic beef is often grilled to bring out its natural flavors and create a delicious charred exterior. Large cuts of organic beef, such as roasts or whole steaks, can be roasted in the oven for a hearty and flavorful meal. Tougher cuts of organic beef, such as chuck or brisket, can be braised slowly in liquid to tenderize the meat and create rich, flavorful dishes like stews and pot roasts. By purchasing organic beef from certified organic farms, consumers can support animal welfare standards that prioritize the well-being of cattle, including access to pasture and outdoor spaces. According to the U.S. Department of Agriculture, organic beef is beef that has been naturally raised without the use of artificial flavoring, coloring, preservatives, or any other artificial ingredients. However, these cattle are still eligible for dietary vitamin and mineral supplements, as well as preventive medical care such as vaccinations. The hormones or stimulants that are injected into the cattle ultimately end up in the meat, which can be unsafe for human consumption. Additionally, injecting antibiotics into calves may result in the development of dangerous bacteria strains that can harm human health.

As consumer awareness and demand for organic products continue to rise worldwide, there is potential for organic beef producers to expand into new markets, both domestically and internationally.

How will Rising Health Consciousness among Consumers Increase Adoption of Organic Beef?

Increasing awareness among consumers about the potential health risks associated with conventional meat production, such as the use of antibiotics and growth hormones, drives demand for organic beef. Consumers perceive organic beef as a healthier option due to its lack of synthetic additives and adherence to organic farming practices.

Also, concerns about environmental sustainability and the ecological footprint of conventional agriculture contribute to the growth of the organic beef market. Organic farming practices, such as pasture-based grazing, crop rotation, and reduced chemical inputs, are seen as more environmentally friendly and help mitigate negative impacts on ecosystems and natural resources.

In addition to this, growing awareness of animal welfare issues in industrialized farming systems leads consumers to seek out organic beef produced under higher animal welfare standards. Organic certification typically includes requirements for providing animals with access to pasture, outdoor space, and natural behaviors, which align with consumer concerns about the ethical treatment of livestock.

Increasing globalization and trade facilitate the exchange of organic beef products between countries and regions, expanding market opportunities for producers and exporters. As demand for organic beef grows globally, producers in different regions can access new markets and supply chains, driving further market expansion.

Will High Production Costs of Organic Beef Restrain Its Application?

Organic beef production typically involves higher costs compared to conventional beef production. Organic farmers must adhere to strict organic certification standards, which may require additional investments in organic feed, pasture management, and animal healthcare. These higher production costs can result in higher retail prices for organic beef, limiting its affordability for some consumers.

Also, organic beef production requires more extensive land and resources compared to conventional beef production, which can limit the supply of organic beef available in the market. Factors such as limited access to organic feed, land availability for pasture-based grazing, and the time required for organic certification may constrain the expansion of organic beef production.

In addition to this, the organic beef supply chain involves multiple stakeholders, including farmers, processors, distributors, retailers, and certifying agencies. Managing the complexity of the organic supply chain, ensuring traceability, and maintaining product integrity from farm to fork can present logistical and operational challenges for organic beef producers and stakeholders.

The organic beef market faces competition from other protein sources, including conventional beef, poultry, pork, plant-based alternatives, and seafood. Consumers have a wide range of choices when it comes to protein sources, and organic beef must compete with these alternatives based on factors such as price, taste, convenience, and perceived health and environmental benefits.

Category-Wise Acumens

Which Factors Enhance the Use of Organic Beef by Foodservice Customers?

The food service customer segment dominates the organic beef market. Increasingly, consumers are seeking healthier and more sustainably sourced food options. This trend is particularly prevalent among those who dine out frequently, such as in restaurants, cafes, and other food service establishments. Organic beef, which is produced without synthetic pesticides, fertilizers, or antibiotics, aligns well with these preferences.

Also, food service providers are adapting to meet the demands of their customers by offering organic and environmentally friendly options on their menus. This includes sourcing organic beef to cater to patrons who prioritize quality, sustainability, and ethical considerations in their food choices.

Furthermore, as awareness about the environmental and health impacts of conventional farming practices grows, there is a corresponding increase in demand for organic products. Foodservice customers recognize this shift and are responding by offering organic beef as part of their menu offerings to attract and retain customers.

Organic beef is often perceived as higher quality compared to conventionally produced beef due to factors such as better animal welfare standards, healthier diets for the animals, and fewer chemicals used in production. Foodservice customers recognize the value of offering high-quality ingredients to their patrons, which contributes to the anticipated growth of organic beef in this segment.

Will Rising Adoption of Processed Meat Drive the Organic Beef Market?

The processed meat segment dominates the organic beef market. Processed meat products offer convenience and versatility to consumers. They are easy to prepare and can be used in a variety of dishes, making them appealing options for busy individuals or households. If there’s a significant demand for organic processed meat due to health or sustainability concerns, it could lead to an increase in the production and consumption of these products within the organic beef market.

Retailers and food service providers play a significant role in shaping market trends. If they perceive a strong demand for organic processed meat products among their customers, they may allocate more shelf space or menu offerings to these products, further contributing to their dominance in the organic beef market.

In addition to this, effective marketing and branding strategies can influence consumer perception and purchasing decisions. If organic processed meat products are marketed as premium, high-quality options with health and sustainability benefits, they may gain traction in the market and become dominant players within the organic beef segment.

Gain Access to Organic Beef Market Report Methodology

Country/Region-wise Acumens

Will Large Consumer Base in North America Mature Organic Beef Market?

North America has a sizable population with diverse dietary preferences and purchasing power. The region’s large consumer base provides a significant market for organic beef products, driving producers and retailers to prioritize meeting the demand for these products.

Also, dietary trends in North America, such as the increasing popularity of organic, grass-fed, and hormone-free foods, align with the attributes of organic beef. Additionally, cultural values related to food quality, health consciousness, and environmental sustainability further support the dominance of North America in the organic beef market.

North American consumers are increasingly conscious of health, environmental, and ethical concerns related to food production. As a result, there’s a growing demand for organic and sustainably sourced products, including organic beef. This demand is driven by factors such as concerns about antibiotics and hormones in conventional meat, as well as a desire to support more environmentally friendly agricultural practices.

In addition to this, North America has a well-developed organic agriculture sector, with a significant portion of beef producers transitioning to organic practices. Countries like the United States and Canada have robust organic certification programs and regulations, assuring consumers about the authenticity and quality of organic beef products.

Will the Growing Demand for Premium Food Products in Asia Pacific Enhance the Adoption of Organic Beef?

As economies develop and lifestyles change, there is a growing demand for premium and specialty food products in Asia Pacific. Organic beef, with its perceived health benefits and environmentally friendly production methods, fits into this trend of premiumization and is sought after by consumers looking for higher-quality meats.

Economic growth in many countries across the Asia Pacific has led to an increase in disposable income and a growing middle class. With higher purchasing power, consumers are becoming more health-conscious and are willing to pay premium prices for organic and healthier food options, including organic beef.

Also, in response to increasing demand, there has been a notable expansion of organic farming practices in various parts of Asia Pacific. Farmers are adopting organic production methods for beef cattle, including organic feed, pasture management, and animal welfare practices, to meet the growing demand for organic beef.

Food safety concerns and incidents of foodborne illnesses have heightened consumer awareness about the importance of food safety and quality. Organic beef, produced without synthetic pesticides, antibiotics, and hormones, is perceived as a safer and higher-quality option compared to conventionally produced beef, driving its demand in Asia Pacific.

Competitive Landscape

In the competitive landscape of the organic beef market, established organic food producers, as well as traditional beef producers diversifying into organic offerings, vie for market share alongside smaller-scale organic farms and cooperatives. Major players often emphasize their commitment to organic and sustainable practices, leveraging certifications and transparent supply chains to build consumer trust. Additionally, retailers and food service providers play a crucial role, with organic beef often commanding a premium price and featuring prominently in upscale grocery stores, specialty markets, and farm-to-table restaurants. As consumer awareness of health and environmental issues grows, competition intensifies, prompting ongoing innovation in organic farming methods, distribution channels, and product differentiation strategies to capture market demand for ethically sourced, high-quality organic beef products. Some of the prominent players operating in the organic beef market include:

• Perdue Farms
• Tyson Foods
• Cargill
• JBS USA
• Meyer Natural Foods
• Niman Ranch
• Organic Prairie
• Applegate Farms
• Strauss Brands
• Thousand Hills Lifetime Grazed
• Verde Farms
• SunFed Ranch
• Nature’s Rancher
• White Oak Pastures
• Grass Run Farms
• Blackwing Quality Meats
• La Cense Beef
• Alderspring Ranch
• Dakota Beef LLC
• High Plains Bison

Latest Developments

• In December 2021, Organic Prairie has introduced a new 10-minute mealtime solution. The company has developed a ground beef product that is sourced organically and blended with seasonal spices. This pre-seasoned beef product can help save time for busy Americans, as it only takes 8 to 10 minutes to prepare each flavor. Additionally, the product is USDA-certified, which ensures that it is free of synthetic hormones, antibiotics, fertilizers, and pesticides.
• In October 2021, a new brand of beef has recently been introduced to the American market. The brand, known as Raise Americans, offers 100% American, grass-fed, and USDA-certified organic beef, along with other flexitarian goods. The company is committed to using regenerative agricultural methods and aims to provide complete transparency throughout the supply chain.

Report Scope

Organic Beef Market, By Category

Application:

• Foodservice Customers
• Retail and Grocery Store Chains
• Others

Type:

• Fresh Meat
• Processed Meat

Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Research Methodology of Market Research:

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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