Global Instant Coffee Market Growth, Size, Research Report and Forecast 2024-2032

Instant Coffee Market Size And Forecast

Instant Coffee Market size was valued at USD 27.09 Billion in 2021 and is projected to reach USD 37.61 Billion by 2030, growing at a CAGR of 4.13% from 2022 to 2030.

The quick and easy preparation in a short span of time is the crucial aspect of the rise in the market revenue of Instant Coffee as well as high antioxidant content will foster market growth. The Global Instant Coffee Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Instant Coffee Market Definition

Instant coffee is a coffee powder or soluble coffee that is prepared from grounded or roasted . Even though fresh coffee influences the worldwide coffee industry, instant coffee is however successfully obtaining importance all around the world attributable to its simple and faster way of creating it. It is been used for several years. The popularity of instant coffee nowadays has resulted in a shift from traditional coffee to instant coffee. Owing to the rising acceptance of instant coffee, the “instant” trend is additionally seen within the tea-drinking segment.

There are two main ways to prepare instant coffee:• Spray drying: The coffee extract is sprayed into hot air, which quickly dries the droplets and turns them into fine powder or small pieces.• Freeze drying: The coffee extract is frozen and cut into small pieces, which are then dried at a low temperature in a vacuum.

Global Instant Coffee Market Overview

Several factors driving the worldwide Instant Coffee Market growth include the convenience provided by instant coffee as compared to fresh coffee, similarly to the fast and straightforward preparation method. All the consumer has to do is—boil the water, add instant coffee, and stir. Changing lifestyles and growing urbanization are other factors influencing the instant coffee trend and hence consumption of it is particularly noticeable in youngsters. The new consumers of coffee specifically in the developing markets see instant coffee as more attractive. This is owing to the numerous benefits it has and it is also capable of satisfying their growing taste buds. Modernization is another important factor that aids in maintaining the growing instant coffee demand all around the world.

Manufacturers are making continuous efforts to come up with novel and attractive ideas to improve and develop instant coffee in terms of aroma, quality, and flavor. All this is to ensure the taste of instant coffee is similar to that of freshly brewed coffee. At present, single-service systems are developed that are highly suitable for carrying and consuming; thus, this has resulted in high growth in both the segments—out-of-home and at-home. Such innovations arrange are other factors boosting the worldwide Instant Coffee Market growth all around the world.

Global Instant Coffee Market: Segmentation Analysis

The Global Instant Coffee Market is Segmented on the basis of Material, Packaging, Distribution Channel, and Geography.

Instant Coffee Market, By Material

• Freeze Drying
• Spray Drying

Based on Material, the market is bifurcated into Freeze Drying and Spray Drying. The freeze-drying segment is expected to dominate the Instant Coffee Market. Freeze-drying is expected to lead the market as the coffee extract is frozen to approx. – 40°C and cut into granules. The frozen granules are then dried at low temperatures and under a vacuum. The quality of the aroma and taste is protected by an extremely low temperature and gentle drying conditions.

Instant Coffee Market, By Packaging

• Jar
• Sachet
• Pouch
• Others

Based on Packaging, the market is bifurcated into Jar, Sachet, Pouch, and Others. The sachet segment is expected to account for the largest share of the Instant Coffee Market owing to its quick and easy preparation in a short span of time.

Instant Coffee Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Business-to-Business
• Independent Retailers
• Others

Based on Distribution Channel, the market is bifurcated into Supermarkets & Hypermarkets, Business-to-Business, Independent Retailers, and Others. The Supermarkets & Hypermarkets segment is expected to dominate the Instant Coffee Market owing to growing urbanization and easy availability of the product at the consumer end.

Instant Coffee Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of regional analysis, the Global Instant Coffee Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Latin America is anticipated to be the dominating market shortly majorly due to the presence of Brazil. Since Brazil is considered the largest coffee producer, it aids in the Global Instant Coffee Market growth. Additionally, Asia Pacific is expected to dominate the worldwide Instant Coffee Market with the assistance of Vietnam since it’s the 2nd largest producer of coffee.

Key Players

The “Global Instant Coffee Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Tata Global Beverages Ltd., Tchibo Coffee International Limited, Trung Nguyen, Strauss Group, Nestle S.A., Starbucks Corporation, Matthew Algie Company Limited, Keurig Green Mountain, Kraft Food Inc, and Unilever Plc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In October 2022, Blue Bottle Coffee, which is majority owned by Nestlé, is debuted an instant espresso that allows consumers to make premium drinks at home without the need for pricey machines or brewing expertise, according to a statement.
• In June 2022, GEA started installing a production facility to produce two complete lines of freeze-dried and spray-dried instant coffee for olam food ingredients (ofi), with production scheduled to start in 2023. The new plant is being built in Espírito Santo, Brazil, a conilon bean-producing region. Conilon coffee beans are similar to robusta, which is bitter and mainly used in espresso and instant coffee production.
• In March 2020, Cusa Tea announced the development of Cusa Coffee, which uses the same evaporative dehydration process as Cusa Tea. Each box contains all seven instant packets, each of which prepares an 8-ounce cup of expertly brewed coffee in less than three seconds. Cusa Coffee will also release Light Roast, Medium Roast, and Dark Roast in April 2020, followed by numerous additional flavors in 2020.
• In February 2020, Nestle has announced the introduction of Starbucks premium instant coffee (soluble). Dark and Medium Roast coffee, as well as a variety of coffee beverages, are part of the new line. In regions such as the United Kingdom, Australia, Brazil, Chile, Mexico, Japan, Malaysia, New Zealand, Greater China (Mainland China, Hong Kong, and Taiwan), Singapore, Ireland, Thailand, and South Africa, all new products will be offered in multi-serve tins and single-serve forms.
• In May 2018, Starbucks Corporation established a global coffee collaboration with Nestlé S.A. to accelerate and expand Starbucks brands’ global presence in Consumer Packaged Goods (CPG) and Foodservice. This cooperation, with a common commitment to ethical and sustainable coffee sourcing, will alter, extend, and elevate both at-home and away-from-home coffee and related categories around the world.
• In January 2017, Nestle S.A. has agreed to acquire Caravan Marketing Co., an Egyptian instant coffee firm that offers products under the Bonjorno brand. The acquisition will capitalize on the complementary qualities of the Nescafe and Bonjorno brands, accelerating the development of Egypt’s soluble coffee industry.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Instant Coffee Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. Porter’s five forces model can be used to assess the competitive landscape in the Global Instant Coffee Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

Report Scope

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportu