North America Soju Market Size, Share, Drivers, Trends, And Competitors 2024-2032

North America Soju Market Size And Forecast

North America Soju Market size was valued at USD 254.67 Million in 2024 and is projected to reach USD 425.8 Million by 2031, growing at a CAGR of 7.32% from 2024 to 2031.

With the rise of Korean food, the popularity of Soju is expected to bloom in the United States. Soju is adapted with different flavorings in this country. The growing popularity of Soju drinks is anticipated to boost the growth of the market. The North America report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

What is Soju?

Soju is a colorless and clear beverage that originated in Korea. This drink is distilled, vodka-like, rice liquor with high potency and often flavored similarly. It is smooth and clean in taste, which makes it easy to drink in combination with various Korean dishes. Soju is known as the best-selling liquor in the world and its volume, and sales have only been growing in recent years. It is most basic, a clear, and comprises of 20-24 % alcohol by volume spirit. This drink is traditionally consumed straight with food, but in some cases, it is also mixed into cocktails.

Regardless of the worldwide sales numbers of soju, the spirit isn’t well known in the United States. With the increasing popularity of Korean food, however, that’s starting to change. Restaurants in the United States are selling soju as a distilled spirit that doesn’t follow the rules of a distilled spirit, and it can be served with the same license as a beer and wine license.

North America Soju Market Overview

In recent times, the popularity of is growing owing to increased accessibility and affordable cost. The drinking culture in the United States is an important part of life. Alcohol consumption has been widely accepted in the United States not daily but on weekends, holidays, big sports games and other special occasions. With the rise of Korean food, the popularity of Soju is expected to bloom in the United States. Soju is adapted with different flavorings in this country. The growing popularity of Soju drinks is anticipated to boost the growth of the market.

However, the consumer preference for other alternative alcohol beverages can act as a potential restraint for the North America Soju Market in the forecast period.

Market Research narrows down the available data using primary sources to validate the data and use it in compiling a full-fledged market research study. The report contains a quantitative and qualitative estimation of market elements that interest the client. The “North America Soju Market” is mainly bifurcated into sub-segments which can provide classified data regarding the latest trends in the market.

North America Soju Market Segmentation Analysis

The North America Soju Market is segmented on the basis of Type, Application, and Geography.

North America Soju Market, By Type

• Distilled Soju
• Diluted Soju

On the basis of the Type, the market is bifurcated into Distilled Soju and Diluted Soju. North America Soju Market for Diluted Soju is anticipated to be the largest over the estimated period. Diluted soju is made similar to distilled soju with the exception that water is added to it, diluted soju is most commonly available. In modern times, soju differs from that of the previous years. While this stems from the ban on using rice and grain, the manner of making diluted soju is more cost-effective as well as time-efficient, therefore many popular and cheap brands use the dilution process.

North America Soju Market, By Application

• Below 20 Years Old
• 20-40 Years Old
• 40-60 Years Old
• Above 60 Years Old

By Application, the market is classified into Below 20 Years Old, 20-40 Years Old, 40-60 Years Old and Above 60 Years Old. The 20-40 Years Old age group is seen to be the largest demographic for the Soju market in the North American region. It has been observed that the younger population has a larger tendency to drink more. Percentages of high‐frequency, heavier‐typical quantity and higher‐risk drinking were greater among individuals in the 20-40 age group in the North American region.

North America Soju Market, By Geography

• U.S.
• Canada
• Mexico

North America is further segmented into U.S., Canada and Mexico. While soju dominates the Asian alcohol sales market, only a fraction of the market is present in the North American region. The North American soju market has opportunities for growth through factors such as the expanding popularity of the Korean culture in North America, especially in the United States and the introduction of different flavored varieties is boosting the potential of the market. The increasing popularity of Korean culture in the United States is significantly aiding the growth of the market as the younger demographic (20-40 years) aid the growth of the Soju market. The United States is anticipated to be the largest as well as the fastest-growing country in North America for Soju Market.

Key Players in North America Soju Market

The North America Soju market is highly fragmented with the presence of a large number of manufacturers. Some of the major players include HITEJINRO CO. LTD., Tokki Soju, Chungbuk Soju Co. Ltd, Yobo soju, Daesun Distilling Co. Ltd, Lotte Liquor, Kumbokju Co., Ltd., West 32 soju, HiteJinro Co. Ltd.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

North America Soju Market Report Scope

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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